Timeless craftsmanship of the finest quality rugs since 1935
History
Heritage
Founded in 1936 we represent Iran's oldest and largest producer of handmade carpets. Using natural wool, cotton, silk, and traditional plant-based dyes, upholding the rich heritage of Persian carpet weaving.
Every carpet is meticulously hand-knotted on traditional looms by skilled artisans, supported by a team of expert designers and craftsmen chosen for their creativity, experience, and deep industry knowledge.
Headquartered in Tehran, we operate field offices and workshops across Iran’s major carpet-making regions, preserving the art of Persian rug weaving for generations to come.
Elegance
Quality
Quality is at the core of everything we do. From the selection of the finest raw materials—natural wool, cotton, and pure silk—to the meticulous hand-knotting process, every step is executed with precision and care.
Our carpets undergo rigorous quality control, ensuring durability, richness of color, and intricate craftsmanship that stand the test of time. Each piece is a testament to centuries of Persian weaving tradition, crafted by skilled artisans dedicated to excellence.
By combining heritage techniques with the highest industry standards, we continue to produce carpets that are not only visually stunning but also made to last for generations.
Ethical Craftsmanship
Sustainability
Sustainability is woven into every fiber of our products. We are committed to environmentally responsible practices, from sourcing natural, biodegradable materials like wool, cotton, and silk to using traditional plant-based dyes free from harmful chemicals.
Our carpets are handcrafted using age-old techniques that require no industrial machinery, minimizing our carbon footprint while preserving the artistry of Persian weaving. By investing in ethical production, fair wages, and community-driven craftsmanship, we ensure that our weavers and their families thrive sustainably.
We believe that true luxury is not just in beauty and craftsmanship but also in responsibility—creating rugs that honor tradition while protecting the planet for future generations.